I’ve recently made some small changes in my business and brand in order to get one step closer to my goals. It’s important to reflect on the past here and there to see where you’re standing in your business and how far you’ve come, but also, it’s equally important to always think of new ideas on how to improve it for your future.
If you started as a small, home based business and now you want to level up your brand, this post might help you make the final decision. If however you’re happy with your brand and don’t want to change anything, please do share these 5 reasons to rebrand with someone who you think might benefit from it!
1. You’re not attracting your target customers – if your ideal client is a young, modern female and most of your clients are senior ladies, your business is obviously not communicating to your target audience – it’s time to switch things up and start attracting your ideal clients.
2. You have outgrown your brand – maybe you started as a small, home based business of handmade organic soap, but now you’ve added organic lotion, perfume and oil to your products – so your soap-bar logo and “Nancy’s homemade soap” name doesn’t really match your business anymore, does it? Time to rebrand and let your customers know about all of the new stuff you’ve added into your selection!
3. You have to „explain yourself“ (website/collateral) – Ever caught yourself giving away your business card / website address and feeling the need to say “Those cards are really old..” or “I need to update the website though..”? Well, then it’s time for some new cards and an updated website. Your brand should be talking for you, not the other way around.
4. You don’t stand out from your competitors – be realistic and think from a clients point of view. Compare your business to your competitors and see if your visual identity really stands out and attracts the clients you want to work with. If you can see that your business is just another “fish in the sea”… you know what to do!
5. Your brand is just outdated – if your business feels old and outdated, that’s never a good thing. In this day and age it’s important to keep up and stay relevant. That doesn’t mean you have to change completely, but a fresh update can work wonders and bring in a number of new clients.
If you’re thinking to rebrand or if you’re still not sure – give me a note, I would be happy to give you few tips on how to update your brand or answer on any questions you might have. 🙂